Strict Standards: Only variables should be assigned by reference in /home/bruntech/public_html/plugins/system/kratosantispam/kratosantispam.php on line 422

Strict Standards: Only variables should be assigned by reference in /home/bruntech/public_html/plugins/system/kratosantispam/kratosantispam.php on line 427

Strict Standards: Only variables should be assigned by reference in /home/bruntech/public_html/plugins/system/kratosantispam/kratosantispam.php on line 434
Social Media - Information Technology & Communications - IT & C Solutions
BRUNTECH IT SERVICES - We Make IT Simpler! ® Phone:1300 722 544
Free Quote >>

Social Media

We all know how important it is to have a content-rich website. Promoting these sites across the internet has in the past involved everything from search engine optimization to paid keyword referrals to link popularity campaigns. However, one of the most effective and relatively new methods to promote content-rich web sites these days, is through social media promotion.

What is "social media promotion" you ask? Simply, as defined by Wikipedia, social media:

"describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other."

Usually, these technologies and practices take non-search engine forms and can involve such technologies as chat forums, message boards, blogs, podcasts, and wikis. Simply, social media can be considered ANYTHING that you can use to build a community to rally around. A well-run social media campaign can drive huge amounts of traffic to a website and can determine whether a new idea, website or startup ultimately takes off or not.

There are literally dozens of social media sites active across the internet today. Below are brief overviews of what I would consider the five most popular:

Digg (digg.com/) - the big boy of social media sites. Digg was formed initially with a tech focus and is still the end all for all tech or computer specific content items that you wish to pull across to the masses. Digg has however become so popular that its scope has now expanded to cover most any item of interest.

del.icio.us (del.icio.us/) - a close second to Digg in the area of backlink generation. The primary purpose of del.icio.us is to store your bookmarks online; in that regard, it's actually more community-focused then Digg. The ability to store your bookmarks online and add more from anyplace in the world, actually encourages cross-linking among site members who share similar interests. This in turn allows you to promote your own content to a shared community with similar interests, generating those much needed backlinks for site promotional purposes.

Technorati (technorati.com/) - the recognized authority on what is going in the world of weblogs. The main strength of Technocrati is the ability to keep tabs on your online visibility. The site allows you to keep tabs on who is linking to you, where you are being mentioned online, what kind of progress your site is making, and how your competitors are doing in comparison. The site can be indispensible if you routinely visit a lot of blogs and want to be updated on them when their content changes.

Wikipedia (wikipedia.org/) - online only since 2001, Wikipedia is now the world's largest reference website on the planet. The content of Wikipedia is free and collaboratively written by people all around the world. It is worth noting that if your website is not already one of the strongest entries on the web, a listing on Wikipedia could actually "outrank" your own website. Therefore, make sure this result is actually truthful and complimentary, whenever possible.

Facebook (facebook.com/) - primarily driven by young adults, this social media site now numbers over nine million users and is still growing. Facebook helps you keep tabs on members' profiles, at least those you can access. Facebook groups are very popular and very loyal, find something that connects with your group or the site and the results can be highly viral.

Getting your content noticed on these sites isn't easy, but there are ways to prepare your content in such a way as to be considered "social media optimized." This SMO approach is becoming a new concentration area for current SEO firms and can involve any of dozens of different approaches.