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Search Engine Optimization - Information Technology & Communications - IT & C Solutions
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Search Engine Optimization

Search Engine Optimization (SEO) is the process of building a site that is search engine friendly. I realize this is a very ambiguous definition and that is due in part to the ever-changing regulations and dynamic implementation of SEO on different types of websites. Web pages are optimized for search engines use clear, concise and relevant content that uses keywords that describe what your business does. This makes your website more appealing to the search engines because they understand your purpose with more clarity. SEO is always changing and it is a full-time job to keep up with the Google’s. For anyone who is just entering into the wonderful world of search engine optimization, the initial scope of it can be overwhelming. Here are some quick tips to help any SEO beginner hit the web running.


1. Do Your Research
In order to create a search engine friendly site with SEO, you need to read as much as possible about it. There are tons of content online that will inform you with tips, expertise, and guidance about everything you need to know about SEO. You must also conduct keyword research in order to find the most relevant, competitive keywords to optimize your site with. This will be very important and we will touch on it later.


2. Choose the Correct Domain Name
Every website should have a good name. Picking the right domain name that can easily be remembered and is relevant to your business is very important. You will want to try and use any keyword that you have chosen, if you can. It is also common to use your business or brand name. This is also recommended.


3. Optimize Your Keywords
At this point, gambling online you should have chosen five relevant, highly competitive keywords for optimization of your site and all of its content. One of the most important factors of SEO is having an optimal keyword density, which is the amount of times a keywords shows up in text of your site or home page. Search engines use it to judge your relevance for that keyword when a user types it into search. Your keyword density should fall between 2 to 5 percent. If you use your keywords too often, then you can be penalized for keyword stuffing. The penalty could range from losing your links and rankings, to being banned from the Internet.


4. Link Building
You can link building several different ways. Paid links are not recommended and you can be penalized severely. You can conduct link exchanges to your site, but you should focus on other sites that are very relevant and are quality, authoritative sites. Your rankings can go down if you link to very suspicious, spammy websites. The best way to build links is by providing relevant, linkable content, such as blogs, surveys, syndicated articles, or social networks.
Implementation of SEO on your site doesn’t take an MIS degree, but it does take some time and effort. If you do it legally and correctly, you will be rewarded with a climb in the rankings, accompanied by the traffic and conversions you hoped would come when you were searching for this article.

Good luck and let SEO be with you.:-)